Central Working - Co-founder
Brand sponsorship and funding
DNA Association/KWP Consulting
Market intelligence & product strategy
Don't Look Down - Founder/Consultant
Commercial strategy and branding
The Immerse Nation story initially began with one entrepreneur, Lee Hazard, who at the time was working for a leading tech/media agency. During Lee's time there noticed a dramatic surge in virtual reality’s popularity in China, particularly in internet cafes and other tech focused social spaces. It was shortly after this point during a meeting at a gaming VC firm that Lee experienced his watershed “VR moment" in their dedicated immerse room. After spending an hour experiencing VR, Lee knew that this is where the rest of his career lie. 12 months later having fully immersed himself in the technology and community, and after seeing the disparity between Virtual and Augmented Reality's often confusing proposition and the public's perception, Immerse Nation was born.
With Virtual and Augmented Reality becoming increasingly visible to the public's conscious, there has been a surge in the popularity, and number of, VR driven entertainment facilities. Immerse Nation recognise that the public's expectations are high in a digitally saturated society and that only a premium experience will suffice to create memorable moments for customers embracing VR/AR. Our VR installations are developed as both market leading services and products.
Content and Consultancy
Over time one thing which has become very clear to our team is the change to the way in which brands are advertising, particularly in regard to marketing. The old model of one-off campaigns was out, and content driven, “always on” marketing, was most definitely in. This has heralded a new generation of products, and for agencies and brands to succeed in this new age production companies must be built on agility, quality and speed of delivery.
With these considerations at the heart of the business, Immerse Nation offers a comprehensive and holistic VR content production service.